"We are open to all genres, all budgets and all types of cinema, except for Bollywood, which we are not interested in at all" declared Frédéric Boyer, the artistic director of the Cannes festival's parallel section, the Quinzaine des Réalisateurs (Director's Fortnight). This was considered a heretic statement coming from the lips of a cinema enthusiast and intellectual and will be countered by the Cannes Festival's willingness to duly honour Bollywood in its 2011 edition.
Thierry Fremaux, director of the Cannes Film Festival 2011 is passionate about India's 7th art and has invited two of its representatives to dazzle audiences at the festival with a documentary on the history and beauty of Bollywood. Rakeysh Omprakash Mehra (Rang de Basanti, Delhi 6) and Shekhar Kapur (Mr. India, Elizabeth, Bandit Queen, Masoom, New York I love You), who was recently a part of the festival's jury, are the two known artists who have lent their creative view in conjunction with UTV and American filmaker Jeff Zimbalist to the project titled Bollywood - The Greatest Love Story Ever Told.
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