Kamal Hassan is reportedly exploring the possibility of releasing his new Tamil film, Vishwaroopam, through telecast on a DTH platform on Thursday, January 10, before its full-fledged theatrical release. This is a new approach to publicity for the film and is a technique believed to create a positive word-of-mouth that will incite crowds to watch it at the cinema. The DTH operators telecasting this release would be Airtel, Dish, Videocom and Reliance while the film would have a simultaneous release in Los Angeles.
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